Saturday 9 April 2011

Learning To Build Websites

 Learning To Build Websites

 Too often, people think learning to build websites is hard. They leave that to the 15 year olds or the professional designers.

Well, I'm not here to say that it's a cake walk. But I do believe that there is value in the small business person learning to build websites for their own company.

There is an initial investment of time and a learning curve. But once you have a handle on how you can market your small business on the web, your business will explode.

What are the main vehicles you use to generate clients? The phone book? Television commercials? The newspaper?

Unfortunately, all of these methods have become increasingly less effective as a direct result of the internet's penetration into our lives. People now spend an average of 49 percent of their free time online. Advertising mediums that reached people just 10 years ago are completely ignored today.

And, this is actually good for you!

Why is it good? It's good because most small businesspeople have not figured out how to make the internet work for them. They throw up "brochure" sites because they've heard they need an online presence. But their sites aren't generating any business for them.

So, if you go about learning how to build websites - and really take the time to understand how the web works - you have a powerful advertising tool for your business.

It will require time. But not as much as you might suppose. If you did everything yourself from scratch, it would be a nearly impossible task.

Fortunately, there are packages that come with "training wheels" for small business people. No, you won't have a mega-selling first class website in 30 minutes. You know better than that. But with a moderate investment of time, you will understand what really motivates your customer and be able to build a professional website that starts generating traffic - and customers - quickly.

Learning to build websites is a skill worth developing for small businesspeople. In fact, the small business successes of tomorrow are found in those learning to build websites today.

Stacy Fox has developed a successful local small business website for her husband, a divorce attorney. She'd like to share with you how she did it on her Small Business Website Marketing blog

https://markethive.com/tonycordingley

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